The duopoly held over the property portal market by Rightmove and Zoopla has come to an end. New website On the Market requires that members drop either Rightmove or Zoopla and many of the West Yorkshire based agents are making the move.
Zoopla seems to be suffering the most with agents choosing to stay with Rightmove who still hold the title of the UK’s number one property website and have been at the forefront of the market the longest.
The On the Market site isn’t covered in adverts for related services and is certainly a lot cleaner than Zoopla and they would hope that this focus on available properties rather than selling advertising space will be a strong selling point to the public.
The London based brands such as Hunters and Sequence Homes (William H Brown) remain loyal to both Zoopla and Rightmove but with so many of their competitors in the area choosing the newer fresher alternative is this a London centric attitude which doesn’t properly consider the property market in West Yorkshire?
Along with HomeBuyers Property Services several other of the established independent agents in West Yorkshire have made the move including: Dacre, Son & Hartley, Manning Stainton, Waite & Co, Adair Paxton, Linley & Simpson and Dale Eddison. Every one of these agents has made the decision to drop Zoopla and not Rightmove which begs the obvious question: How long will the public continue to use Zoopla when they realise that so much of the market is missing from their site?
The movement of agents towards On the Market is probably better news for Rightmove than anybody else as until On the Market can offer a higher percentage of the property market it will have the same issues as Zoopla will now be experiencing as their own percentage dwindles. It seems as if the UK’s number one property portal will only grow stronger until either one of their main competitors can also claim a comprehensive coverage of the whole property market.